Young Lions Sweden case. Medveten Konsumtion (Responsible Consumption) aims to raise awareness about the impact of consumption on the environment.

The task was to create a digital solution that encourages people to reconsider buying newly produced Christmas gifts and opt for second-hand instead.

Our solution: A browser extension that connects every online shopping site to Sweden’s largest second-hand platforms, allowing users to see if there is a more sustainable alternative for the specific product they’re viewing.

This idea won Young Lions Sweden (Digital) 2018.

Art Director: August Laustsen
Copywriter: Claudia Cavalli