MALMÖ FF — THE SEASON TICKET THAT LASTS A LIFETIME
In 2025, Malmö FF’s women’s team steps onto the pitch in the top league. We wanted to celebrate this historic moment with a story about legacy — told through a jersey passed down from generation to generation. A symbol of pride, belonging, and belief in what’s to come. Now, you can be part of the next chapter.
Art Director: Björn Lindén
Copywriter: Claudia Cavalli