DANSKE BANK — A MORE STRAIGHTFORWARD BANK
How do you introduce a 200-year-old bank that most Swedes haven’t heard of? By leaning into what makes it different.
Danske Bank brings a dose of Danish directness to a country that prefers to sidestep money talk. The result? A more honest, helpful conversation about debt, savings and long-term financial health.
Sometimes, a little Danish honesty is exactly what Swedes need.
Art Director: Marcus Lundvall
Copywriter: Claudia Cavalli
Translation: Do you want your bank to tell you what you want to hear, or what you need to hear? Welcome to a more straightforward bank.
Translation: What if you talked about a joint food account instead of him being a Leo and you being an Aries? 1 in 3 couples haven’t talked about money before moving in together. We help you ask the difficult yet important questions. Welcome to a more straightforward bank.
Translation: You’re madly in love right now, but what happens to your LP collection if it ends? 1 in 3 couples haven't talked about money before moving in together. We help you ask the difficult yet important questions and plan for the future. Welcome to a more straightforward bank.
Translation: 1 in 3 couples have not talked about money before moving in together. We help you ask the difficult yet important questions. Welcome to a more straightforward bank.