DANSKE BANK — A MORE STRAIGHTFORWARD BANK
How do you introduce a bank that’s been around for almost 200 years, but isn’t yet a household name in Sweden? Maybe by talking about what makes us different.
Swedes enjoy a high standard of living: spacious homes, early retirement and low interest rates. But that often comes with high debt and a tendency to avoid financial conversations. Sometimes, a reality check is just what’s needed.
Danes, on the other hand, are known for being more direct. While Swedes might sidestep tough topics, Danske Bank meets them head-on, blending honesty with a bit of charm. Sometimes, a touch of Danish straightforwardness is exactly what Swedes need to secure long-term financial well-being.
Art Director: Marcus Lundvall
Copywriter: Claudia Cavalli
Translation: Do you want your bank to tell you what you want to hear, or what you need to hear? Welcome to a more straightforward bank.
Translation: What if you talked about a joint food account instead of him being a Leo and you being an Aries? 1 in 3 couples haven’t talked about money before moving in together. We help you ask the difficult yet important questions. Welcome to a more straightforward bank.
Translation: You’re madly in love right now, but what happens to your LP collection if it ends? 1 in 3 couples haven't talked about money before moving in together. We help you ask the difficult yet important questions and plan for the future. Welcome to a more straightforward bank.
Translation: 1 in 3 couples have not talked about money before moving in together. We help you ask the difficult yet important questions. Welcome to a more straightforward bank.