In June 1992, I was born in Malmö in the very south of Sweden (and, as my dad likes to say, ‘in the middle of V65’) on what just so happens to be the longest day of the year.
Thanks to him and my mom, I got to grow up in Hököpinge, a teeny-tiny and pretty wonderful village, home to about 100 cows, one candy factory and zero advertising agencies.
There I spent my days on the football pitch or on my bedroom floor, listening to Ray of Light and Vapen & ammunition, memorizing the IKEA catalog and sending my handwritten poems to the local newspaper.
Twenty years later, and not much has really changed. I’m still daydreaming, still trying to capture the world in words — just with a different audience.
CAVA 2024 The One Show – Creative Use of Technology: Technology for Good – Shortlist 2024 The One Show – Social Media: User-Generated Content – Shortlist 2024 Resumé Campaign of the Month – Print – Jury member 2023 Ads of the World – Highlighted Campaign 2022 Berghs School of Communication – Guest Lecturer 2021 Resumé Campaign of the Month – Outdoor – Jury member 2020 Virens Short Story Award – Winner 2019 Guldägget – Integrated – Diploma 2019 Guldnyckeln – Telecom, IT & Energy – Nomination 2019 Resumé Campaign of the Month – Film – Jury member 2018 100-wattaren – Business-to-business campaign – 100W (gold) 2018 100-wattaren – Innovation – Nomination 2018 Eurobest Young Creatives – Country selection 2018 Cannes Young Lions – Digital competitor 2018 Young Lions Sweden – Digital – Winner
COFFEE Copywriting Professional, Berghs School of Communication Copywriting Start, Berghs School of Communication Literature – Creative Writing, Mid Sweden University Creative Writing, Linnaeus University