I’m Claudia — a senior copywriter/creative, Malmö FF supporter, and retired left midfielder.
Born on the longest day of the year in the far southwest of Sweden, I grew up in a village with more cows than people, one candy factory, and exactly zero ad agencies. So I started submitting poems to the local paper under a pseudonym I was convinced sounded mysterious, spent suspicious amounts of time flipping through IKEA catalogues, and rotated Ray of Light and Vapen & ammunition on repeat.
Since then, I’ve spent nearly a decade at agencies like Åkestam Holst, Accenture Song and AKQA — making campaigns, judging creative work, guest lecturing at Berghs and representing Sweden in Eurobest and Cannes Young Lions.
My endless curiosity once made a colleague suggest I tattoo a question mark. Mostly, though, it just keeps me chasing ideas.