I’m Claudia — a senior copywriter/creative, Malmö FF supporter, and left midfielder.
Born on the longest day of the year in the far southwest of Sweden, I grew up in a village with more cows than people, one candy factory, and zero ad agencies. So I started writing poems I’d send to the local paper, laying on my bedroom floor flipping through IKEA catalogs, and listening to Ray of Light and Vapen & ammunition on repeat.
Since then, I’ve spent nearly a decade at agencies like Åkestam Holst, Accenture Song and AKQA — shaping campaigns, judging creative work, guest lecturing at Berghs, and representing Sweden in both Eurobest and Cannes Young Lions.
My endless curiosity once made a colleague suggest I tattoo a question mark. Mostly, though, it just keeps me chasing ideas.