I’m Claudia — a senior copywriter/creative, Malmö FF supporter, and left midfielder.
Born on the longest day of the year in the far southwest of Sweden, I grew up in a village with more cows than people, one candy factory, and zero ad agencies. So I started writing poems I’d send to the local paper, laying on my bedroom floor flipping through IKEA catalogs, and listening to Ray of Light on repeat.
Since then, I’ve spent nearly a decade at agencies like Åkestam Holst, TBWA and Accenture Song — shaping campaigns, judging creative work, guest lecturing at Berghs, and representing Sweden in both Eurobest and Cannes Young Lions.
My endless curiosity once made a colleague suggest I tattoo a question mark. Mostly, though, it just keeps me chasing ideas.