Building a business from idea to operation is long and risky — perhaps why only 1 in 10 start-ups succeed. Tele2 aimed to change that with the world’s first End-Up: a fully equipped company missing only one thing — a great business idea.

The End-Up includes everything from optimal lighting and meditation areas to ergonomic furniture and Tele2’s latest tech. The offer is simple: bring a solid business idea, and the entire setup (worth €200,000) could be yours.

In just six weeks, Tele2 received over 4,300 applications, with the winning idea announced in May 2018.

Idea & Art Directors: Linus Bronge & Oskar Pernefeldt
Copywriters: Daniel Vaccino & Claudia Cavalli