Only 1 in 10 start-ups succeed. So Tele2 launched the world’s first End-Up — a fully equipped company, missing only one thing: a great idea.

From meditation zones to cutting-edge tech, everything was included. The deal? Bring the idea. Win the setup.

Over 4,300 applications rolled in. One idea won it all.

Idea & Art Directors: Linus Bronge & Oskar Pernefeldt
Copywriters: Daniel Vaccino & Claudia Cavalli