Since 2003, Volvo and Childhood have been partners, sharing a vision of zero tolerance: Volvo for serious road injuries, and Childhood for child abuse.

Our goal was to raise awareness of how abusers exploit the mobile devices children carry everywhere, putting them at risk. We also wanted to highlight that, despite parents' best efforts, dangers persist — and to showcase Volvo’s commitment to safety beyond cars.

Art Director: Jakob Eriksson
Copywriters: Paul Martinsson & Claudia Cavalli