ALPRO — SLIGHTLY BRILLIANT
We know we should eat less animal-based food — for our own health and for the planet. But a fully vegan lifestyle can seem like an unrealistic goal, and in a polarized world, it’s easy to forget that small steps count. You can start by going vegan just for breakfast.
Art Director: Jakob Eriksson
Copywriter: Claudia Cavalli
Translation: When you realize you can be a part-time vegan. Try our plant-based yogurt for breakfast.
Translation: New Slussen: 15 years. New breakfast habits: 15 seconds. Try our plant-based yogurt for breakfast. Simply brilliant.
Anyone who says they like to exercise is lying. Getting to the gym on a cold winter night takes serious mental strength. Once there, it only gets worse: it smells like sweat, anxiety, and blaring 2000s music. Someone leaves a puddle of sweat, and amidst the treadmill hum, you hear it—the dreadful groans of gym guys, tormenting everyone else.
After the gym, you need recovery—for body and ears.