When launching Pressbyrån’s new, extra juicy buns, we crunched the numbers. Taking an analytical approach, we presented nothing but the dry facts.

Through a series of ads packed with graphs, statistics, and scientific-looking diagrams, we broke down the composition, texture, and undeniable appeal of our cinnamon, cardamom, and tosca buns. The full report confirms: these buns are off the charts.

Art Directors: Lisa Vaccino, Sara Bellafesta & Björn Lindén
Copywriters: Julia Stigborg & Claudia Cavalli